Sailsy vs folk
folk made CRM likeable again: contact-centric, fast, with a great Chrome extension for capturing people from LinkedIn and email. It's a favourite of agencies and founders who sell through relationships. Sailsy plays in the same weight class — simple, founder-friendly — but adds a different engine: an AI sales manager that prioritises, chases, and drafts so follow-through stops depending on memory.
Last updated 2026-07-27
| Feature | Sailsy | folk |
|---|---|---|
| Core model | AI sales manager + CRM: the AI works the pipeline with you | Lightweight relationship CRM you keep tidy yourself |
| Contact capture | Built-in B2B lead data and enrichment; imports and integrations | Excellent Chrome extension for LinkedIn and web capture |
| Follow-up discipline | AI flags who's awaiting a reply, drafts the follow-up, names the next move | Reminders and sequences you set up and maintain |
| Calls & SMS | Built into the paid tier (Twilio-powered), with call notes and outcomes | Not the focus; email-first |
| Pricing shape | Free full-CRM tier; $89/mo annual including 5 seats | Per-seat monthly pricing |
| Best for | B2B founders/small teams who want pipeline worked daily | Relationship-driven teams (agencies, communities, investors) |
What is the main difference between Sailsy and folk?
folk is a beautifully simple place to keep relationships organised — you drive every next step. Sailsy is an AI sales manager: it understands your business from your website, prioritises your pipeline daily, flags stalled deals, and drafts follow-ups. Organisation tool versus an active selling partner.
Is Sailsy or folk better for an agency?
For pure relationship nurture — communities, partnerships, investor pipelines — folk's contact-first design and Chrome extension are hard to beat. For agencies selling retainers and projects with a real pipeline to close, Sailsy's deal prioritisation, awaiting-reply tracking, and AI drafting convert follow-through into revenue.
Does Sailsy have a free plan like folk?
Yes — Sailsy's Sales Assistant tier is free forever, no credit card: full CRM with pipeline, contacts, and deals, a Knowledge Hub built from your website, and 10 AI chats per month. Paid unlocks the AI working your pipeline daily plus email, phone, and SMS automation.
The verdict
Both tools respect small teams. folk is the better rolodex; Sailsy is the better closer. If your growth depends on nurturing a wide network, folk fits. If it depends on a pipeline of B2B deals actually getting worked every day, Sailsy's AI sales manager is the difference between intended follow-ups and sent ones.